SEO ie. search engine optimization is a lengthy process which includes Link Building Etc etc..
SEO might be slow but really beneficial for a lenthy period but PPC (Pay Per Click) ensures high conversion & faster revenue generation ..
If you are targeting a competitive niche you CTR will be very expensive, I would use PPC while you are performing SEO.
SEO depend on you that what is the choose because if you have money for expenses then you can use PPC but remember that if you stop bids then stop whose what you want and if you use SEO then these will give long term and better result so think about it ..
Seo is something similar to long time plan, PPC just make you a short time heigh transform rate for profit!
So Conclusion is that Both of them provide targeted traffic but PPC might cost you alot. Therefore, suggest go for SEO, it provide long term traffic with much lower cost.
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